The economy is reeling, sales are down, and all budgets are getting slashed. One of those budgets getting slashed is probably Marketing, as well. This can be a costly mistake in the long run! Owners of companies and financial executives are looking for measurable results for any and all projects and initiatives. So how does one ensure that your marketing plan and initiatives do not get axed, or better yet, get approved in today’s challenging economic climate? Firstly, avoid the ten most common marketing mistakes below:
by Dennis Nuutinen
Many business owners and executives believe they have a solid grasp of the business fundamentals within their industry, and how their product/service stacks up against the competition. Some of them have a rock-solid grip, but far too frequently they do not have a clue! Oftentimes their misplaced, over-optimistic faith in their product/service and their abilities to read the market has lead to dire consequences. The current market place is littered with failed business dreams and the carnage within corporate America is no less painful and evident. While I do not have a cure for all business ills, I would like to recommend a useful exercise that can truly open your eyes and help your business!
In this Google Slapper 2.0 review I wanted to give you a basic understanding of the principles of the strategy, though they might seem as nothing innovative ..